Part 1 of ebook "Sales management" provides readers with contents including: functions and organization of the sales force; developing a motivating sales environment; sales recruitment and training; planning, forecasting and performance monitoring; motivational management in the sales force; sales management by objectives;...

 253 p hdu 26/11/2023 60 0 Download

Continued part 1, part 2 of ebook "Sales management" provides readers with contents including: management and control of the sales force; developing the business; territory management; sales force administration; sales management control; trade development; sales promotion; merchandising at the point of sale; key account management; alternative sales or distribution operations;...

 200 p hdu 26/11/2023 63 0 Download

Ebook "Market leader business law: Business English" is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for business law.

 96 p hdu 26/11/2023 58 0 Download

Ebook "Human resources market leader: Business English" is designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of business English, the book focuses on the reading skills and vocabulary development required for human resources.

 96 p hdu 26/11/2023 63 0 Download

Ebook "Market leader: Pre-intermediate business English course book (3rd edition)" features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations.

 176 p hdu 26/11/2023 59 0 Download

Phần 1 của cuốn sách "Quản trị nguồn nhân lực (Human resource management)" sẽ giới thiệu đến bạn nội dung về quản trị nguồn nhân lực và môi trường; tiếp cận nguồn nhân lực; hoạch định và liên kết nguồn nhân lực; phân tích và thiết kế công việc;... Mời các bạn cùng tham khảo!

 333 p hdu 27/08/2023 149 0 Download

Nối tiếp phần 1, phần 2 của cuốn sách "Quản trị nguồn nhân lực (Human resource management)" sẽ tiếp tục giới thiệu đến bạn nội dung về khen thưởng cho các nguồn nhân lực; phát triển nguồn nhân lực; các mối liên hệ giữa người lao động - ban quản lý và nâng cao sự an toàn - sức khỏe;... Mời các bạn cùng tham khảo!

 412 p hdu 27/08/2023 124 0 Download

Ebook "E-marketing (Seventh edition)" directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached...

 498 p hdu 27/08/2023 98 0 Download

Ebook "Public relations (2nd edition)" presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

 465 p hdu 27/08/2023 82 0 Download

Ebook "Marketing research (8th edition)" continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study...

 499 p hdu 27/08/2023 82 0 Download

Ebook "Services marketing: People, technology, strategy (Eighth edition)" is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in...

 1239 p hdu 27/08/2023 82 0 Download

Bài giảng Quản trị bán hàng - Chương 2: Hoạch định và kiểm soát bán hàng. Chương này cung cấp cho sinh viên những nội dung và kiến thức bao gồm: dự báo bán hàng; lập kế hoạch bán hàng; kiểm soát bán hàng;... Mời các bạn cùng tham khảo chi tiết nội dung bài giảng!

 25 p hdu 27/08/2023 80 0 Download