Ebook Services marketing: People, technology, strategy (Eighth edition) - Jochen Wirtz, Christopher Lovelock

Ebook "Services marketing: People, technology, strategy (Eighth edition)" is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.

Từ khóa: Services marketing, Services marketing (Eighth edition), Jochen Wirtz, Christopher Lovelock, The service economy, Understanding service consumers, Service pricing, Revenue management, Service marketing communications