Ebook Understanding the hospitality consumer: Part 2

Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...

Từ khóa: Understanding the hospitality consumer, The hospitality consumer, The marketing concept, Segmenting hospitality markets, Postmodern marketing, Contemporary hospitality behaviour